Marketing is possibly the most important activity a business can partake in when looking to grow or diversify. It directly affects the amount of recognition and sales a company generates and determines profitability.
The pressure to deliver the right product at the right price, in the right time has never been greater and must not be left to chance. Companies that truly thrive engage with customers at every opportunity and consistently employ high ROI product marketing techniques. This said, product marketing is often the one area significantly undervalued within a business, as such, marketing spend, activity and ROI are not effectively measured or controlled.